Social media is extremely time-consuming (obviously), but there are a few things that you can do every day to keep on track so it seems less daunting. It goes without saying that you should be using a social media dashboard to schedule out posts and statuses as well as monitor your daily analytics. And below is a checklist to make that management a little easier.
1: Keep Your Friends Close, Keep Your Competitors Closer
Your competitors are surely watching you, and you may want to keep an eye on them as well. There is a new tracking option on Facebook called “Pages to Watch”.
According to Justin Lafferty of Inside Facebook, “Facebook is apparently testing a new way for page owners to keep tabs on competing pages. Some admins are seeing a “Pages to Watch” module in the dashboard, allowing them to select five pages. Facebook will then bookmark these pages in this module, and give updates about like totals over the past week.”
2: Reach out to at least 3 of your followers
Reach out to your followers. Look for events like birthdays and anniversaries. Hashtag or tag your followers and send them a note publically or privately. This keeps you at the forefront of people’s minds in a positive light, and it demonstrates that you truly care about your followers.
3: Reach out to at least 3 new people
By reaching out to people who are not following you is a good way to introduce yourself and your company and to expand your network. Often times when you put in the effort to re-tweet or reply to someone’s post they will start following you back as well.
4: Provide Customer Service, Every Day
Social media followers are finicky and will hold a negative emotion toward a business if response times are slow or non-existent. Be sure to check messages, comments, and replies every morning. Make a concerted effort to respond to social media followers are quickly and accurately as possible in both positive and negative contexts. If someone positively comments on your post or status, respond. If someone comments negatively, respond in the public forum and reach out to that person privately as well to rectify the situation.
5: Post Real-Time Content
Social media dashboards help keep your sanity, but real-time content is just as important.
- Selfies in your store/office/ or “guess who came in to see us”
- Deals and coupons
- What is happening at “so and so’s” desk right now
- Kids. Pets.
- And questions that are interesting and relevant.
Social media for your business does not need to be daunting, but it is sometimes challenging. Stay on top of your social media presence and your followers will stick with you.